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Agencies build trash.
Designers without operator experience charge $4K to $10K for sites that don't convert. Pretty pages, no understanding of the trade.
The system. The strategy. The destination.
We're building the infrastructure to fix that. And to monetize the leaks.
The Rx vertical family rollout — moving, lawn, roofing, paint, HVAC, cleaning, pool, pest. It adds up here.
Designers without operator experience charge $4K to $10K for sites that don't convert. Pretty pages, no understanding of the trade.
Seventy to eighty percent of paid leads never close. Operators paid for them and got nothing. The leaks disappear off the P&L.
When an operator can't close a lead, Angi and HomeAdvisor resell it to three to five competitors. The original buyer gets cannibalized.
Operators paid for those leads. They got nothing in return. That's the leak we monetize.
Operator-to-operator from a fellow mover, not a vendor pitch. Subject lines call out the leak — pain is universal, the $397 price kills the objection. Every send writes a row into pipeline data whether they reply or not.
The site itself is the demo: if it converts the operator, it'll convert their customers. Self-serve checkout, no proposal cycle. "Powered by MOOVRx" in the footer frames the upgrade 60 days before the conversation.
Below the threshold where a mover loops in their accountant — fixed for less than a single Angi lead. The moment payment clears, the operator becomes a Stripe customer of record and their account spins up inside MOOVRx automatically.
Five-minute form, 48 hours to live. From day one the operator is running real moves on MOOVRx infrastructure — quote tool, lead capture, hosting, drips — rented at the $97/mo OB tier.
By day 60 there's real lead data, real drip opens. The pitch isn't "buy MOOVRx" — it's "you've been running on it for 60 days, here's what unlocks at $349/mo." Upgrade is a flag flip on an existing account. 30%+ conversion.
Every paying customer ends up running on MOOVRx infrastructure. The upgrade is the customer noticing.
A productized website service for movers. Priced for self-serve. Built in 48 hours.
Customer acquisition for MOOVRx. The $397 price gets operators on platform at low resistance. Day 60 upgrade to MOOVRx Pro becomes a much shorter sale than cold outbound.
The operator SaaS platform. The infrastructure stack. Where the margin lives.
Camera-based visual inventory. 98% accuracy. Auto-quotes the move from photos.
50/50 split on 70-80% of leads operators never close. Resold to non-competing adjacents.
Adjacent services attached to every completed move — internet, insurance, storage.
Branded customer experience. We power the back end invisibly.
Quote tool, drips, e-sign contracts, payment, formal quote PDFs. End-to-end.
It's the cheapest, fastest way to put MOOVRx infrastructure under a mover before they know they need it.
the conversion rate of cold MOOVRx outbound.
MOOVRx isn't a flat SaaS subscription. Every operator generates revenue across three layers.
Operator keeps existing lead sources. MOOVRx makes them close more through better quoting, faster response, automated drip.
Verified-intent leads that didn't close get resold to non-competing adjacents — insurance, internet, storage. 50/50 with operator.
Post-booking flow attaches relevant services to every completed move — utility setup, home insurance, cleaning. 50/50 with operator.
Customers point their phone at each room. The vision model identifies every item, generates a cube-sheet quote in seconds, and auto-populates the packing materials list. The operator gets a complete pre-job estimate from the customer's couch.
OB front door at $397. Low-friction acquisition.
AI scan captures move data on every quote.
Bigger data pool attracts adjacents — insurance, telco, storage.
Per-operator revenue grows. The platform becomes stickier.
Lead-gen marketplaces extract value from operators. We compound value with them.
Same AI engine. Same operator playbook. Same lead network. New vertical, new TAM unlock.
OB live. 50 paying operators. 30%+ upgrade rate at day 60. AI scan in production.
500 operators. Rev share with insurance, internet, storage. Profitable. Raise A.
Launch LAWNRx or ROOFRx. Same playbook, same AI. 1,500 operators across two verticals.
Dominant lead network. Network effects compounding. Strategic acquirers paying attention.
5,000+ operators. Defensible AI moat. Sustained growth. Strategic exit at scale.
At Phase 5 with 3-5 verticals live and network effects compounding, this is a strategic acquisition target across three buyer categories.
They extract value. We compound it. Acquire us to defend their TAM. Angi peaked at $7B market cap.
$500M-1.5BBuy vertical SaaS at 8-12× ARR. Cross-vertical playbook plus the AI scan engine equals a defining acquisition.
$300M-900MThey pay for verified-intent leads from movers (new homeowners). Buy us to lock up exclusive supply.
$400M-1BBuilt to be acquired at scale.
Not a $100M outcome.